Where Strategy Meets Thoughtful Design
Does your website and branding feel cohesive or pieced together?
Intentional or an afterthought?
Clear and compelling or missing the mark?
Your brand and website should reflect your business and create the right first impression. That’s where intentional design comes in.
What you can expect:
- Thoughtful, strategic design rooted in purpose
- Consistent design that carries through every part of your brand
- Clear messaging that connects with your audience
- Attention to every detail
- A brand and website that work seamlessly together
Every decision is made with intention, from the big picture to the smallest details, so your brand doesn’t just look good, it feels right. When we’re done, you’ll feel confident in how your business shows up in the world.
Branding and Web Design
Branding and web design go hand in hand. Your brand sets the foundation, and your website brings it to life, creating a cohesive and intentional first impression. While everything works best when built together, there are times when a brand or website needs to be refined or brought back into alignment. I meet you where you are and make sure every piece works together seamlessly. This is the work I love most, taking your ideas and shaping them into a visual brand that reflects your business, then bringing it to life through logos, design elements, and a website that truly feels like you.
Brand Design
Your brand is more than just a logo. It is the foundation of how your business is seen, recognized, and remembered. A strong brand communicates who you are, what you offer, and why it matters, all at a glance.
Through thoughtful, strategic design, we create a brand that feels aligned, intentional, and built to connect with your audience. Because when your brand is done right, it does more than look good. It works for you.
This may include:
- Custom logo and supporting brand mark
- Curated color palette and typography
- Icons, patterns, and supporting design elements
- A mood board to define your brand aesthetic
- Brand guidelines for consistent and strategic use
- Launch graphics for social media and beyond
Web Design
My semi custom websites are designed for small businesses ready to launch or refresh their online presence with a clean, elevated look. Pair your website with brand design for a cohesive foundation that sets your business up for success.
Every website is built with both style and strategy in mind, so it not only looks great, but works hard behind the scenes to turn visitors into customers.
This may include:
- Attractive, functional design that supports your business goals
- Built on the WordPress platform with powerful, user friendly tools and premium features
- Fully responsive across all devices and browsers
- Optional maintenance to keep your site updated, secure, and running smoothly
SEO Optimization
- Keyword research to target what your audience is actually searching for
- Optimized page titles, meta descriptions, and structure
- Content optimization to improve relevance and clarity
- Foundational SEO setup to support search engine visibility
Content Writing
Your content should do more than fill space. It should clearly communicate who you are, connect with your audience, and move your business forward.
I create and refine content for websites, rebrands, blogs, and print materials so everything feels cohesive, intentional, and aligned with your brand.
When it comes to web content, strategy matters. I incorporate targeted keywords and thoughtful structure to support SEO, helping your website get found while still feeling natural and engaging.
Marketing Materials
Marketing material à la carte options allow you to easily request services as your business needs evolve. The items listed are just a sampling of available options and are not limited to what is shown.
- Social Media Graphics
- Banners
- Marketing Plans
- Brochures
- Photo Manipulation
- Cards & Invitations
- Multi-Page Booklets
- Video & Reel Editing
Frequently Asked Questions
What is a semi-custom website?
A semi custom website uses a professionally designed WordPress theme as the foundation, then is tailored to fit your brand. This approach offers a polished, cohesive look with a more efficient timeline and investment. You get the benefits of a premium website without the higher cost or long lead times. I customize the theme to your business and brand, building out your pages so the final result feels unique to you.
How much does it cost?
Every project has a different scope of work so the investment can vary greatly. A la carte graphic design projects can start at $250 and websites or branding packages on average can be up to $3,500. I am happy to provide a custom quote for your project – submit a contact form and I will be in touch shortly after to better understand what you are interested in.
How do I get photos for my website?
I always recommend you invest in a photo shoot with a professional photographer to bring your brand to life. I can leverage stock photos to fill in gaps, if needed. There are a couple photographers local to my area that I am happy to recommend as well.
Do I need branding completed prior to a new website?
In most cases, yes. Your branding creates the foundation for your website and helps guide the overall look, feel, and messaging. Having your logo, colors, fonts, and visual direction established first allows for a more cohesive and intentional website design.
If you already have existing branding, we can absolutely work with and refine what you have. If your branding needs a refresh, we can tackle that before moving into the website design process.
Do you only offer WordPress web design?
For websites I build and host from scratch, I use WordPress because it is flexible, widely used, and highly customizable. It offers a strong balance of design freedom and ease of use, making it simple for you to update your site while still supporting important features like SEO, blogging, and scalability. It is also reliable, well supported, and compatible with a wide range of tools and plugins. Overall, WordPress provides a solid foundation for a website that is both beautiful and built to perform. If you prefer a different platform, feel free to reach out and we can see what is possible.
Can you give my website an update or refresh?
Yes. If you already have a website, especially on WordPress, I can step in and refresh the design, content, and overall look and feel. If your site is on another platform, feel free to reach out and we can explore what options are available.
Collaborate
Get ready to dive in. Through a few Zoom calls and guided questionnaires, we’ll define your branding vision and establish a clear creative direction for the project. Think moodboard, color palette, target audience, overall aesthetic, and more.
Create
This is where it all comes to life. Using the creative direction we’ve established, I design your logos, brand elements, and website to reflect your brand personality. We’ll refine each piece together until everything feels aligned and ready to go.
Launch
With your final approval, I finalize the designs and ensure every detail is dialed in. You’ll receive all files and resources needed to confidently roll out your new brand. Ready, set… LAUNCH!