project details:
Morgans Mercantile and General Store is an occasional shop and online Etsy store offering a unique shopping experience featuring repurposed antique textiles, handmade felt toys, and curated vintage finds.
This project focused on refreshing the brand’s existing logo to better reflect the personality and aesthetic of the business. The client envisioned a vintage mercantile inspired look, leading to a complete redesign that captured the charm, nostalgia, and character of the brand.
The final logo blends old fashioned general store inspiration with a refined, cohesive visual identity that better aligns with the unique shopping experience Morgans Mercantile and General Store offers.
Client:
Morgan’s Mercantile & General Store
Project Type:
Branding
Skills:
Illustrator
